How to write a resume
Resume writing is a C2B (Consumer to Business) marketing effort.
If you are the consummate leadership candidate, it is because you have developed your skill in B2B or B2C environments. If that is true, you don’t have experience or proficiency selling C2B (Consumer to Business).
Most Leadership level candidates have all the intelligence they need to spell out what they have accomplished. However, great resume communication is not about intelligence, it is about experience.
Most Leadership level candidates understand B2B.
Many are proficient at it.
They understand selling B2B (Business to Business). In that event, one business is selling a product or service to another. Many sales, business development, and marketing leaders have become proficient at this process. However, in B2B, you represent a business selling to another business, it’s not personal. Resume writing is you representing yourself and you are selling to a business. It’s very personal. Who develops proficiency doing that? More importantly, who really wants to develop proficiency at that? If your expertise is not on the selling side of the business, i.e. finance, operations, manufacturing, or other non-selling roles, you might understand B2B, but you have no experience in developing yourself in the sales discipline.
Most Leadership level candidates at least understand B2C.
They understand the term B2C (Business to Consumer sales). In that event, the business is selling products or services directly to an individual consumer, i.e. insurance, real estate, and consulting, etc. However, very few leadership candidates have any experience actually selling to consumers and few are experts in it.
Here is the Problem:
Most Leadership level candidates, whether their business is B2B or B2C, do not understand, nor do they have experience in C2B!
Resume communication is a C2B (Consumer to Business) sales event. The Consumer is selling themselves and offering to provide a service to a business. If you added up all the hours you have spent presenting yourself for sale to a business, how many hours would it be? Would you consider yourself practiced? Proficient even? The reality is that no one has proficiency in this unless they have spent most of their career job hunting. If you have done that, you may have had too many job changes and a totally different issue to deal with. This is why Leadership candidates, with all the intelligence, understanding, and even writing ability, create resumes that do not lead to the appropriate level or quantity of interviews!
The gift of resume writing is not intelligence based,
it is experience based.
Our writers understand B2B, B2C, and C2B sales
and they’re proficient at it.
Jackson Stevens prides itself in recruiting experience based, former “C” level candidates and training them in our 7 dimensional resume crafting discipline. These former executives have B2B, B2C, and C2B experience and are proficient at it. At the same time, they understand you, the leadership candidate, because they have already spent an entire career doing what you are doing; leading people!
Is it your goal to become a professional resume writer?
Or is it to quickly and efficiently upgrade employers?
Remember when you first started your current position? You had to learn the business, the customers, your staff, your boss, and your new environment. Trying to craft your own resume (maybe for the first time since college) is like expecting to know every customer, employee, and procedure of your new company the first day on the job! Our writers have a fully developed understanding of your product and your marketplace.
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